It's one of 15 new Ferrari models and variants between 20, by which time 60 percent will be hybrids. The Purosangue will be based on an all-new platform that will underpin the automaker's next-gen front-engined models. In its presentation, Ferrari refused to call the Purosangue an SUV or a crossover but instead described it as a vehicle for "multiple occasions and passengers" and offering "revolutionary accessibility." Underpinning the Purosangue will be a high-voltage hybrid powertrain connected to either a V-12, a V-8, or an all-new turbocharged V-6 that Ferrari intends to launch by 2022. "It just doesn't sit well with our brand and what it represents."Ĭamilleri, who took over after Marchionne's sudden death in late July, said he was skeptical of the company's definitive plans-which surfaced last summer-until he saw the design. Still, he has strong feelings on the topic as well: "I abhor seeing SUV in the same sentence as Ferrari," Camilleri said during an investor conference on Tuesday. The SUV, code-named Purosangue ("Pure Blood") to soothe doubts that Ferrari is backtracking on the late Sergio Marchionne's challenge that he would be shot dead before Maranello made such a thing, will not mirror anything else on the market, according to CEO Louis Camilleri. The new model (illustrated above) will see the world's raciest automaker expand its lineup of all-wheel-drive four-seaters-and will be part of a move to a lineup that will be 60 percent hybrid by 2022. Despite nearly a decade's worth of fiery denials that it would ever do this, Ferrari will introduce its first SUV by 2022.
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